Three characteristics that will lead your startup to success
What did Dr. Martin Luther King Jr., Steve Jobs, and Walt Disney have in common? They all had a deep desire to make a difference. Each one had a different mission, audience, and message but what they certainly had in common was their unwavering belief system, along with their incredible passion and resilience to drive their ideas and their message forward. These are the three solid characteristics that will lead your startup to bountiful success.
1. WHAT IS YOUR ESSENCE, WHAT IS YOUR WHY?
According to Simon Sinek, “People don’t buy what you do, they buy why you do it.” People didn’t come to hear Dr. Martin Luther King Jr. because he was a great orator, people came to hear him because of what he believed in. This means people buy into what you believe in and what your dream about. For you and your organization to be successful, you’ve got to sell what you believe in. A very strong and firm belief system can take you and your organization a long way.
2. ARE YOU PASSIONATE ABOUT YOUR WHY?
If you are able to identify your purpose in life, what you tend to gravitate to, or what simply makes you happy then the passion will come naturally. Once you find your essence and feel a genuine need to drive forward and feel authentic about describing your message and your mission, you’ve got this box checked. Use that passion, embrace it, and you will naturally inspire your people to believe in you and your organization, paving the way for high levels of employee engagement and success.
3. ARE YOU IN IT FOR THE LONG HAUL?
When Dr. Martin Luther King Jr. was blocked time and time again in Selma, did he give up? Did Steve Jobs quit innovating after getting fired from Apple in 1985? And Walt Disney was told that a giant mouse on screen would terrify women. Fortunately, that didn’t stop Walt and Mickey Mouse is still alive in our hearts and on our screens. Ask yourself if you believe in your mission and how many walls you’re willing to break down to achieve your goals.
Cynuria Consulting was created with a clear mission in mind, one that we are passionate about and one that we are determined to pursue until we leave our mark with our clients, with our employees, and with our communities.